Monica Campbell McFarlane
- tcollins66
- Apr 14
- 3 min read
Updated: Jul 24
A Luminary in Caribbean Communications and Dance
Monica Campbell McFarlane, an illustrious figure in the Caribbean communication landscape, has made a profound impact through both her professional and artistic endeavours. Born in Jamaica and later moving to Birmingham, England, at the tender age of five, her journey reflects the tenacity, creativity, and leadership that have inspired many.
Monica Campbell’s return to Jamaica marked the beginning of her storied journey as she completed her high school education at Wolmer's Girls’ School. Upon graduating, she applied for a position at the Jamaica Broadcasting Corporation (JBC), where she caught the attention of Hector Bernard, who recognised her potential and brought her onto the team to work in the radio department. She spent ten formative years at JBC, during which she earned both a diploma and a degree in Mass Communication from the University of the West Indies (UWI) Mona.
During her time at JBC, Monica was part of a dedicated newsroom team that faced a significant turning point in 1981. The management issued letters purportedly dismissing Monica and her colleagues on the grounds of redundancy. The matter went to court, where the employees asserted that their dismissals breached the Employment (Termination and Redundancy Payments) Act, which mandates notice for redundancy.
The Supreme Court ultimately ruled in favour of the journalists, declaring the dismissals wrongful and concluding with a substantial settlement. The abrupt termination could have been a setback, but the skills taught to her by her mentors, particularly Wycliffe Bennett, prepared her for a different trajectory. Wycliffe's significant influence instilled a sense of confidence and assuredness in her and her colleagues, empowering them to navigate the challenges ahead.
With her strong foundation in journalism and mass communication, Monica boldly transitioned into entrepreneurship alongside some of her colleagues. Together, they founded Communication Services Limited (CSL) in 1982, which has since grown from strength to strength.
Under her leadership as Executive Chairman and Executive Creative Director, CSL has successfully executed numerous communication campaigns for both public and private sector entities across the Caribbean and the United States, including Golden Krust Caribbean Bakery & Grill. The company has also provided strategic communication support to the Sandals/ATL group. Monica Campbell McFarlane’s impressive portfolio includes consultancy roles with several governments in the Caribbean, where she designed and directed successful communication strategies for elections in Jamaica, Trinidad and Tobago, and the Bahamas.
Monica's prowess in communication extends beyond traditional media; she has also ventured into the realm of development communication. Her significant work on national security issues illustrates her dedication to improving public perception and fostering community engagement in combating crime. Her campaigns have addressed sensitive topics with candour and effectiveness, paving the way for broader understanding and collaboration among citizens.
In addition to her communication expertise, Monica is a celebrated artist and co-founder of the Movements Dance Company of Jamaica. Established in 1981, the company has earned recognition for its innovative blend of modern contemporary dance with reggae, Afro-Caribbean rhythms, and classical jazz influences.
As Artistic Director, Monica has been instrumental in guiding the company to become one of Jamaica’s premier dance ensembles, performing in the United States, the United Kingdom, and throughout the Caribbean. Her contributions to the arts have garnered significant accolades, including the Jamaican National Honour, Commander of the Order of Distinction (CD), in 2006, and a Silver Musgrave Medal in 2008.
Credit: M. Campbell
Beyond her professional accomplishments, Monica Campbell McFarlane is a devout Christian whose faith influences both her personal and work life. She embraces the principles of integrity and service, striving to exemplify these values in everything she does. In addition to her other achievements, Monica has served on various boards and is the first woman to hold the position of President of the Advertising Agencies Association of Jamaica. She has held membership with the International Advertising Association and the International Association of Blacks in Dance, and her influence is recognised globally.
Monica Campbell McFarlane's impactful journey, marked by her pioneering spirit, commitment to excellence, and passion for communication and dance, continues to inspire countless individuals across the Caribbean and beyond. Her work not only enhances the communication landscape but also enriches the cultural fabric of her homeland, serving as a testament to the power of creativity, faith, and leadership.
