Elaine Perkins
- PBCJ AV Library
- Mar 13
- 3 min read
Updated: Jun 13
A Trailblazer in Jamaican Radio and Cultural Advocacy
Elaine Perkins is a celebrated figure in Jamaican broadcasting, renowned for her exceptional contributions as a writer, producer, and director of radio drama. With a career spanning several decades, she has masterfully transformed radio into a powerful medium for education, community engagement, and cultural celebration, all deeply rooted in Jamaica's vibrant oral traditions.
Elaine's journey in this dynamic field began in the early 1960s when she joined the Jamaica Information Service as a broadcasting officer. Keenly aware of the communication barriers due to the significant number of people in remote rural villages who were functionally illiterate, she set out to craft informative and uplifting content. Her pioneering spirit led her to develop engaging radio programs that tackled essential topics such as agricultural advancements and health education, all delivered in relatable local dialects.
One of her first major projects was the radio soap opera 'Life in Hopeful Village', which aimed to shed light on the government's five-year rural development plan. Through poignant storytelling, she wove the fabric of everyday life—joys, sorrows, triumphs, and challenges—into each episode, allowing audiences to absorb vital messages organically. The series became a sensation, capturing the hearts and ears of listeners, reportedly for four years.
Among her most iconic contributions is the acclaimed radio drama 'Dulcimina: Her Life in Town,' which aired from 1967 to 1980. This groundbreaking series chronicled the life of a young country girl who sought opportunities in Kingston, striking a chord with audiences. With relatable storylines and unforgettable characters like Presser Foot and Miss Pinny, 'Dulcimina' captured an incredible following, reportedly reaching as many as 500,000 listeners. Research suggests that this series encouraged audiences to reflect on their own lives and recognise the drama inherent in their daily experiences, marking a cultural renaissance in Jamaican radio.
Elaine's creative repertoire extended to producing the series 'Naseberry Street', a story about a nurse advocating for family planning in a community characterised by rapid population growth. Sponsored by the Jamaica Family Planning Board, the program encouraged couples to take charge of their futures and the well-being of their children, all while promoting a message of optimism and empowerment.
In addition to her dramatic storytelling, Elaine collaborated with Johns Hopkins University’s Population Communication Services to develop a comprehensive manual for planning, producing, and evaluating radio soap operas. This work not only underscored her expertise but also showcased her dedication to enhancing the effectiveness of radio as an educational tool.
In the early 1980s, Elaine shifted her focus to the tourism sector, serving as the Director of Public Relations at the Jamaica Tourist Board. Within this role, she passionately promoted the island's unique artistry and craftsmanship, celebrating the everyday joys of Jamaican life—from savouring delicious street food to participating in family outings at the beach and rivers. Her efforts contributed to a thriving domestic tourism industry and a renewed sense of national pride.
Despite her successful foray into tourism, Elaine’s heart belonged to radio. She gracefully returned to the airwaves, producing 'Perkins Online,' a popular talk show hosted by her husband, Wilmot 'Motty' Perkins, until his passing in 2012. Her unwavering commitment to leveraging the power of radio allowed her to maintain a vital cultural dialogue throughout Jamaica, fostering community connection.
Throughout her illustrious career, Elaine Perkins wove a rich tapestry of storytelling that not only entertains but also educates and inspires generations. Her legacy is a profound testament to the enduring impact of radio as a means of social change and cultural preservation. Today, she is celebrated as a true pioneer and cultural ambassador, leaving an indelible mark on Jamaica's narrative that continues to resonate throughout the nation and beyond.
