Hector Bernard
- PBCJ AV Library
- Mar 13
- 2 min read
Updated: Jun 16
A Trailblazer in Jamaican Journalism
Hector Bernard stands out as a monumental figure in Jamaican journalism, celebrated for his commitment to professional integrity and dedication to agricultural reporting. His career, which unfolded amidst Jamaica's evolving socio-political landscape, was marked by an unwavering determination to elevate reporting standards and bring pressing issues to the forefront of national conversation. Notably, his transformative work at the Jamaica Broadcasting Corporation (JBC) serves as a cornerstone of his legacy.
Mr Bernard's entry into journalism came at a pivotal moment in Jamaica's history, as he reportedly began his reporting career at the Jamaica Standard, navigating the waves of change ignited by the monumental events of 1938. His reporting journey continued at the Agricultural Advocate and the Daily Express, eventually leading him to the iconic Daily Gleaner. At the Gleaner, he made history as Jamaica's first dedicated farm reporter and later served as the farm editor. Through his efforts, he championed agricultural issues, culminating in the launch of Farmer’s Weekly, a supplement that significantly emphasised the importance of farming in Jamaica’s national dialogue.
Following a stint as an information officer with the Caribbean Commission in Port of Spain, Trinidad, Bernard returned to Jamaica in 1957. He was recruited by the newly formed Jamaica Broadcasting Corporation (JBC). In February 1959, as the Director of News and Public Affairs. Considered one of the best-dressed men in Kingston, He is credited with being integral in establishing a modern newsroom environment in Jamaica, moving beyond the restrictive model of simply recycling newspaper articles. Recognising the need for a robust and independent news organisation, he advocated for a culture of integrity and professionalism that profoundly shaped the landscape of radio journalism in the country.
Under his visionary leadership, the JBC launched several cutting-edge programs, including Public Eye, The Verdict is Yours, Brain Trust, Press Conference, Firing Line, and Forum. These programs not only showcased important national issues but also encouraged public discourse, fostering a more engaged citizenry. His initiatives created a platform for varied voices and perspectives, which enriched Jamaica’s media landscape.
His approach to journalism was also revolutionary. He empowered reporters by granting them a level of responsibility and autonomy that was unprecedented at the time. His understanding of the value of fair compensation for journalists fundamentally reshaped the profession in Jamaica, ensuring that those dedicated to the craft were justly rewarded for their expertise and efforts.
The enduring legacy of Hector Bernard is evident in the principles he championed throughout his career—integrity, responsibility, and a commitment to public service. His work not only transformed journalism in Jamaica but also laid the groundwork for future generations of reporters. His impact remains palpable, highlighting the essential role journalism plays in cultivating an informed and engaged society.
